US senator presses Google on Gemini’s upcoming checkout tool potentially manipulating shoppers

The Google app, showing the AI Mode button.

Credit: Joe Maring / Android Authority
TL;DR
  • US Senator Elizabeth Warren is questioning Google about its Gemini-powered checkout feature.
  • The senator is concerned that the integration could lead to the exploitation of user data or to manipulating users into paying higher prices.
  • Warren is also concerned that Google could prioritize shopping results from retail partners over competitors.

In mid-January, Google announced it collaborated with companies like Shopify, Walmart, Target, Etsy, and Wayfair to create a protocol called the Universal Commerce Protocol (UCP). This protocol would make it easier for AI agents to communicate with retailers for purchases. Along with this protocol, Google also revealed that it would integrate a checkout feature into Gemini, allowing you to make online purchases with the AI. This move has now attracted the attention of one US senator, and for good reason.

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