Credit: Kaitlyn Cimino / Android Authority
TL;DR
- Oura has no plans to move away from its subscription model.
- The company’s CEO claims that recurring fees are necessary to support its focus on accuracy and long-term health insights.
- A subscription costs $5.99 per month and is required in addition to the purchase of an Oura Ring.
A number of challengers have come for Oura’s throne in recent years, like the Samsung Galaxy Ring and Reebok Smart Ring. However, Oura has managed to keep its rivals at bay, despite its competitors offering not only cheaper hardware, but also no recurring fees. If you were holding on to hope that these challengers would convince Oura to drop its subscription model to remain competitive, it looks like you were barking up the wrong tree.
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