I’ve never been a big fan of TikTok. I know it’s silly given my always-online line of work, but I couldn’t make myself download one more social media platform to mindlessly scroll in my free time. For a long time, my stubbornness worked — I just waited patiently for top TikTok videos to hit Instagram and then laughed just like everyone else.
But when a group stepped in to take over TikTok in the US from ByteDance and implemented strict new terms of service, it grabbed my attention. It amped up tracking, pared back privacy, and caused users to flee in droves — many turning to a new platform I’d never heard of called UpScrolled.
