At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at the top of the results. Instead, developer paying for promotion in App Store search can now have their apps appear further down the search results list, mixed in with the usual stream of organic results.
Apple has now confirmed that this will go into effect beginning March 3, starting the UK and Japan, with a rollout across all Apple Ads markets by the end of the month.
